Meet the Collaborators for Interoperability

Managing Director

APAC Consumer and Marketing Insights

Mr. RJ Ledesma, the Consul of Monaco to the Philippines, is a jack-of-all-trades and a master of all. For SME entrepreneurship, he is an Agora Awardee for Excellence in Entrepreneurship and an Accredited GoNegosyo Mentor for his work in Mercato Centrale (a food business incubator), where he recently won the 2019 SME Company of the Year at Asia CEO Awards, the 2019 SME Company of the Year Awards, the 2019 SME Excellence in Innovation Philippine Winner at the Asean Business Awards and the SME Winner in Business Model Innovation the 2020 First Mansmith Innovation Awards. In 2023, he received the De La Salle Alumni Association Achievement Award for Entrepreneurship.

Founder / CEO

Ana B. Pista, APR, founder and CEO of Ardent Communications (ArdentComm), is a seasoned PR expert with more than three decades of experience shaping the communications landscape. As an industry trailblazer, she has transformed ArdentComm into the Philippines' top technology public relations and integrated marketing communications firm. She is the first Filipino and the first Filipina to be elected as director of the Global Alliance for Public Relations and Communication Management, serving on its board since 2021.

Head of Marketing, Philippines & Marketing Transformation Lead, Greater Asia - Beauty & Wellbeing

Dennis Perez, a champion of digital transformation, Head of Marketing, Philippines & Marketing Transformation Lead, Greater Asia - Beauty & Wellbeing of Unilever. He orchestrates data-driven marketing strategies and crafts compelling digital experiences for Unilever B&W brands across the region. Leading the beauty charge into the future, Dennis spearheads the adoption of influencer marketing, advanced analytics, and AI-powered "beauty tech" for next-gen beauty experiences.

Chief Revenue Officer

As Chief Revenue Officer at Rakuten Viber, Cristina Constandache directs, defines and leads all global revenue-generating activities to ensure its success for business communication solutions and advertising on Rakuten Viber for our users in 190+ countries worldwide. Always at the intersection of advertising and technology, Cristina draws on more than 20 years of experience in global media sales with a proven track record in messaging solutions for brands, advertising, business development and client services on the international stage.

Senior Business Director, Philippines

Vice President - Client Services APAC

Sonal Patel has over 20 years of digital industry experience, specialising in ad tech, mobile, e-commerce, and programmatic advertising. Currently, as Vice President, Client Services APAC at The Trade Desk, Sonal leads the business’s growth across the region.

Baus Rufo and McCoy Dubs The Trade Desk