

DAY 1 INNOVATION (OCTOBER 15)
Ballroom A
2:30 PM - 3:10 PM
Privacy and Data Ethics:
How to Build a Culture of Responsible AI Inside Your Organization
by: ONE Asia Creative Awards
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
3:10 PM - 3:15PM
Rappler
Branded Segment
3:15 PM - 3:35 PM
The human is in the loop, but the loop is shrinking.
What's left for the human when the machine takes the middle of the work.
Itamar Gero
CEO, TrueLogic
3:35 PM - 3:45 PM
BREAK
3:45 PM - 4:00 PM
Mozart and the Machine: A Day in the Life of an AI-Augmented Audio Production Studio
VIc Icasas
Chief Executive Officer / Managing Partner, Hit Productions
4:00 PM - 4:15PM
Phygital Interoperability in the Age of AI Agents
Benjamin Claeys
CEO, QR Tiger
4:15 PM - 4:30 PM
The Intelligent Marketer: Turning Data, AI, and Technology into Business Impact
Evita Tualla
Business Solution Consultant for Data Analytics and AI, Globe Business
4:30 PM - 4:35 PM
Manila Marriott Hotel and Newport World Resorts
Branded Segent
4:35 PM - 4:50 PM
Empowering an ecosystem loop that moves influence to action
Howard Go
CEO, Summit Media
4:50 PM - 5:30 PM
Hiring, Disrupted: Is AI Helping Us Find the Right People?
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
5:30 PM - 5:35 PM
Closing Remarks
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
DAY 1 INTEGRATED (OCTOBER 15)
Ballrooms B & C
2:00 PM - 2:30 PM
Resistance as culture by: ONE Asia Creative Awards
Ali Rez
Regional Chief Creative Officer, IMPACT BBDO Group of Companies
2:30 PM - 2:50 PM
Trust Is the Protocol
Malyn Molina
President and COO of Eon
2:50 PM - 3:10 PM
From Hospitality to Media and Back: Building Businesses That Create Cultural Value or Offline-Online-Offline
Erwan Heusaff
Founder, FEATR
Interviewer:
Bryan Yap
Managing Director, Republiq Group of Companies (RGC)
3:10 PM - 3:25 PM
BREAK
3:25 PM - 4:10 PM
UP vs ADMU Debate:
This house believes that AI will surpass human intelligence and marketing craft
UP Debate Society:
Ramya Espiritu, Rafael Carasig, Hugh Mejos
Ateneo Debate Society:
Cara Danielle Reyes, Pio Raphael Ventura, Wilben Sebastian Ong
Moderator:
Alyssa Lorine David, DLSU
4:10 PM - 4:50 PM
Who's in the Room: Making Inclusive Marketing Standard Practice
Panelists:
Bia Fernandez
DDB Manila, Previous Purple Boomerang 2025 Winner
Julia Dela Rosa
Female-Founder of Passionate Creative
Dani Barretto-Panlilio
Founder and CEO, Wellness Whispers
Moderator:
Kim Patria
Director for Campaigns and Communities of Practice Investing in Women (IW)
4:50 PM - 5:30 PM
From Self Destruction to AI Collaboration: Key experts who destroyed their past to achieve success in the age of collaboration
Panelists:
Philip Zuniga
Assistant Professor of Computer Science, Department of Computer Science, UP-Diliman
Mark Meily
Co-founder, Learning Experience Design Philippines & Kindmind Experience Design Lab
Gemma Alcantara
CEO, Hakuhodo International Philippines and the Hakuhodo BCI Group
Moderator:
Ibarra Villaseran
Executive Director, Fortify Digital
5:30 PM - 5:35 PM
Closing Remarks
Malyn Molina
President and COO of Eon
UP Debate Society:
Ramya Espiritu, Rafael Carasig, Hugh Mejos
Ateneo Debate Society:
Cara Danielle Reyes, Pio Raphael Ventura, Wilben Sebastian Ong
Moderator:
Alyssa Lorine David, DLSU
Panelists:
Bia Fernandez
DDB Manila, Previous Purple Boomerang 2025 Winner
Julia Dela Rosa
Female-Founder of Passionate Creative
Dani Barretto-Panlilio
Founder and CEO, Wellness Whispers
Moderator:
Kim Patria
Director for Campaigns and Communities of Practice Investing in Women (IW)
Panelists:
Philip Zuniga
Assistant Professor of Computer Science, Department of Computer Science, UP-Diliman
Mark Meily
Co-founder, Learning Experience Design Philippines & Kindmind Experience Design Lab
Gemma Alcantara
CEO, Hakuhodo International Philippines and the Hakuhodo BCI Group
Moderator:
Ibarra Villaseran
Executive Director, Fortify Digital
DAY 1 INNOVATION (OCTOBER 15)
Ballroom A
2:30 PM - 3:10 PM
Privacy and Data Ethics:
How to Build a Culture of Responsible AI Inside Your Organization
by: ONE Asia Creative Awards
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
3:10 PM - 3:15PM
Rappler
Branded Segment
3:15 PM - 3:35 PM
The human is in the loop, but the loop is shrinking.
What's left for the human when the machine takes the middle of the work.
Itamar Gero
CEO, TrueLogic
3:35 PM - 3:45 PM
BREAK
3:45 PM - 4:00 PM
Mozart and the Machine: A Day in the Life of an AI-Augmented Audio Production Studio
VIc Icasas
Chief Executive Officer / Managing Partner, Hit Productions
4:00 PM - 4:15PM
Phygital Interoperability in the Age of AI Agents
Benjamin Claeys
CEO, QR Tiger
4:15 PM - 4:30 PM
The Intelligent Marketer: Turning Data, AI, and Technology into Business Impact
Evita Tualla
Business Solution Consultant for Data Analytics and AI, Globe Business
4:30 PM - 4:35 PM
Manila Marriott Hotel and Newport World Resorts
Branded Segent
4:35 PM - 4:50 PM
Empowering an ecosystem loop that moves influence to action
Howard Go
CEO, Summit Media
4:50 PM - 5:30 PM
Hiring, Disrupted: Is AI Helping Us Find the Right People?
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
5:30 PM - 5:35 PM
Closing Remarks
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
DAY 2 IMPACT (OCTOBER 16)
Ballrooms B & C
8:30 AM - 9:00 AM
From Insight to Impact: When Human Insight Ignites Creative Impact by: ONE Asia Creative Awards
Thomas Hongtack Kim
Partner & Chief Creative Officer, Paulus Seoul
9:00 AM - 9:20 AM
The Subtle Art of Losing Control by: ONE Asia Creative Awards
Nicolas Courant
Chief Creative Officer, Ogilvy Singapore
9:20 AM - 9:25 AM
Fenyx Digital Branded Segment
9:25 AM - 10:05 AM
Interoperability Brings Us Together:
By Providing Real Human Support Systems
Panelists:
Nina Zialcita
Best of the Best
Mark Del Rosario
Let's Eat Pare!
Frances Cabatuando
Home Buddies
Moderator:
Erwin Razon
Hepmil PH
10:05 AM - 10:20 AM
Beyond Brand Building: The Power of Collaboration in the Age of Connection
Patty Gonzales
Brand Manager, Anker
10:20 AM - 10:35 AM
AI IN REAL LIFE: The Human Story Behind an AI App
Nicolas TESSIER
Founder, Chief Strategy and Innovation Officer, Not AI
10:35 AM - 10:40 AM
VIBER Branded Segment
10:40 AM - 10:55 AM
The Screen Synergy: How Multi-Screening Impacts Brand Growth
Winlove Chavez
Country Lead, Advertisers & Agencies - Philippines
10:55 AM - 11:05 AM
BREAK
11:05 AM - 11:45 AM
Interoperability Deepens Fandom:
By Engaging with Fan Groups Across Multiple Platforms
Panelists:
Ina Flores
Founder, Hey Roomie
Milet de Asis
Community Leader, Bloom PH
Ellen Manalang
Community Leader , Zushis
Charlette Deocadiz
Community Leader, Team Wil
Moderator:
Szachi Ducusin
StartUp and Innovation Program Manager, 917 Ventures
11:45 AM - 12:25 PM
The Creative Gaming Primer:
How Brands are Harnessing The Power of Creative Play
Panelists:
Joey Tiempo
CEO, Octopus&Whale
Anna Adipue
Head of Growth and Digital Marketing, DITO Telecommunity
Kevin Acuña
Head of Game Publishing Business Development and Partnership, Moonton
Moderator:
Rey Tiempo
Creative Gaming SpecialistChief Creative Officer, Co-Op Play
12:25 PM - 12:45 PM
What Great Work Has in Common
Lessons from thousands of ideas competing to be the best in the world
by: ONE Asia Creative Awards
Adam Izen
Chief Award Officer, The One Club for Creativity
12:45 PM
Lunch
1:20 PM - 1:50 PM
The DMB Look Book 2026
Nicolas Courant
Chief Creative Officer, Ogilvy Singapore
Panelists:
Nina Zialcita
Best of the Best
Mark Del Rosario
Let's Eat Pare!
Frances Cabatuando
Home Buddies
Moderator:
Erwin Razon
Hepmil PH
Nicolas TESSIER
Founder, Chief Strategy and Innovation Officer, Not
Country Lead, Advertisers & Agencies - Philippines
Panelists:
Ina Flores
Founder, Hey Roomie
Milet de Asis
Community Leader, Bloom PH
Ellen Manalang
Community Leader , Zushis
Charlette Deocadiz
Community Leader, Team Wil
Moderator:
Szachi Ducusin
StartUp and Innovation Program Manager, 917 Ventures
Panelists:
Joey Tiempo
CEO, Octopus&Whale
Anna Adipue
Head of Growth and Digital Marketing, DITO Telecommunity
Kevin Acuña
Head of Game Publishing Business Development and Partnership, Moonton
Moderator:
Rey Tiempo
Creative Gaming SpecialistChief Creative Officer, Co-Op Play
Adam Izen
Chief Award Officer, The One Club for Creativity
DAY 1 INNOVATION (OCTOBER 15)
Ballroom A
2:30 PM - 3:10 PM
Privacy and Data Ethics:
How to Build a Culture of Responsible AI Inside Your Organization
by: ONE Asia Creative Awards
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
3:10 PM - 3:15PM
Rappler
Branded Segment
3:15 PM - 3:35 PM
The human is in the loop, but the loop is shrinking.
What's left for the human when the machine takes the middle of the work.
Itamar Gero
CEO, TrueLogic
3:35 PM - 3:45 PM
BREAK
3:45 PM - 4:00 PM
Mozart and the Machine: A Day in the Life of an AI-Augmented Audio Production Studio
VIc Icasas
Chief Executive Officer / Managing Partner, Hit Productions
4:00 PM - 4:15PM
Phygital Interoperability in the Age of AI Agents
Benjamin Claeys
CEO, QR Tiger
4:15 PM - 4:30 PM
The Intelligent Marketer: Turning Data, AI, and Technology into Business Impact
Evita Tualla
Business Solution Consultant for Data Analytics and AI, Globe Business
4:30 PM - 4:35 PM
Manila Marriott Hotel and Newport World Resorts
Branded Segent
4:35 PM - 4:50 PM
Empowering an ecosystem loop that moves influence to action
Howard Go
CEO, Summit Media
4:50 PM - 5:30 PM
Hiring, Disrupted: Is AI Helping Us Find the Right People?
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
5:30 PM - 5:35 PM
Closing Remarks
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
DAY 1 INNOVATION (OCTOBER 15)
Ballroom A
2:30 PM - 3:10 PM
Privacy and Data Ethics:
How to Build a Culture of Responsible AI Inside Your Organization
by: ONE Asia Creative Awards
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
3:10 PM - 3:15PM
Rappler
Branded Segment
3:15 PM - 3:35 PM
The human is in the loop, but the loop is shrinking.
What's left for the human when the machine takes the middle of the work.
Itamar Gero
CEO, TrueLogic
3:35 PM - 3:45 PM
BREAK
3:45 PM - 4:00 PM
Mozart and the Machine: A Day in the Life of an AI-Augmented Audio Production Studio
VIc Icasas
Chief Executive Officer / Managing Partner, Hit Productions
4:00 PM - 4:15PM
Phygital Interoperability in the Age of AI Agents
Benjamin Claeys
CEO, QR Tiger
4:15 PM - 4:30 PM
The Intelligent Marketer: Turning Data, AI, and Technology into Business Impact
Evita Tualla
Business Solution Consultant for Data Analytics and AI, Globe Business
4:30 PM - 4:35 PM
Manila Marriott Hotel and Newport World Resorts
Branded Segent
4:35 PM - 4:50 PM
Empowering an ecosystem loop that moves influence to action
Howard Go
CEO, Summit Media
4:50 PM - 5:30 PM
Hiring, Disrupted: Is AI Helping Us Find the Right People?
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
5:30 PM - 5:35 PM
Closing Remarks
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
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