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DAY 1 INNOVATION (OCTOBER 15)
Ballroom A
2:30 PM - 3:10 PM
Privacy and Data Ethics:
How to Build a Culture of Responsible AI Inside Your Organization
by: ONE Asia Creative Awards
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
3:10 PM - 3:15PM
Rappler
Branded Segment
3:15 PM - 3:35 PM
The human is in the loop, but the loop is shrinking.
What's left for the human when the machine takes the middle of the work.
Itamar Gero
CEO, TrueLogic
3:35 PM - 3:45 PM
BREAK
3:45 PM - 4:00 PM
Mozart and the Machine: A Day in the Life of an AI-Augmented Audio Production Studio
VIc Icasas
Chief Executive Officer / Managing Partner, Hit Productions
4:00 PM - 4:15PM
Phygital Interoperability in the Age of AI Agents
Benjamin Claeys
CEO, QR Tiger
4:15 PM - 4:30 PM
The Intelligent Marketer: Turning Data, AI, and Technology into Business Impact
Evita Tualla
Business Solution Consultant for Data Analytics and AI, Globe Business
4:30 PM - 4:35 PM
Manila Marriott Hotel and Newport World Resorts
Branded Segent
4:35 PM - 4:50 PM
Empowering an ecosystem loop that moves influence to action
Howard Go
CEO, Summit Media
4:50 PM - 5:30 PM
Hiring, Disrupted: Is AI Helping Us Find the Right People?
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
5:30 PM - 5:35 PM
Closing Remarks
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
DAY 1 INTEGRATED (OCTOBER 15)
Ballrooms B & C
2:00 PM - 2:30 PM
Resistance as culture by: ONE Asia Creative Awards
Ali Rez
Regional Chief Creative Officer, IMPACT BBDO Group of Companies
2:30 PM - 2:50 PM
Trust Is the Protocol
Malyn Molina
President and COO of Eon
2:50 PM - 3:10 PM
From Hospitality to Media and Back: Building Businesses That Create Cultural Value or Offline-Online-Offline
Erwan Heusaff
Founder, FEATR
Interviewer:
Bryan Yap
Managing Director, Republiq Group of Companies (RGC)
3:10 PM - 3:25 PM
BREAK
3:25 PM - 4:10 PM
UP vs ADMU Debate:
This house believes that AI will surpass human intelligence and marketing craft
UP Debate Society:
Ramya Espiritu, Rafael Carasig, Hugh Mejos
Ateneo Debate Society:
Cara Danielle Reyes, Pio Raphael Ventura, Wilben Sebastian Ong
Moderator:
Alyssa Lorine David, DLSU
4:10 PM - 4:50 PM
Who's in the Room: Making Inclusive Marketing Standard Practice
Panelists:
Bia Fernandez
DDB Manila, Previous Purple Boomerang 2025 Winner
Julia Dela Rosa
Female-Founder of Passionate Creative
Dani Barretto-Panlilio
Founder and CEO, Wellness Whispers
Moderator:
Kim Patria
Director for Campaigns and Communities of Practice Investing in Women (IW)
4:50 PM - 5:30 PM
From Self Destruction to AI Collaboration: Key experts who destroyed their past to achieve success in the age of collaboration
Panelists:
Philip Zuniga
Assistant Professor of Computer Science, Department of Computer Science, UP-Diliman
Mark Meily
Co-founder, Learning Experience Design Philippines & Kindmind Experience Design Lab
Gemma Alcantara
CEO, Hakuhodo International Philippines and the Hakuhodo BCI Group
Moderator:
Ibarra Villaseran
Executive Director, Fortify Digital
5:30 PM - 5:35 PM
Closing Remarks
Malyn Molina
President and COO of Eon
UP Debate Society:
Ramya Espiritu, Rafael Carasig, Hugh Mejos
Ateneo Debate Society:
Cara Danielle Reyes, Pio Raphael Ventura, Wilben Sebastian Ong
Moderator:
Alyssa Lorine David, DLSU
Panelists:
Bia Fernandez
DDB Manila, Previous Purple Boomerang 2025 Winner
Julia Dela Rosa
Female-Founder of Passionate Creative
Dani Barretto-Panlilio
Founder and CEO, Wellness Whispers
Moderator:
Kim Patria
Director for Campaigns and Communities of Practice Investing in Women (IW)
Panelists:
Philip Zuniga
Assistant Professor of Computer Science, Department of Computer Science, UP-Diliman
Mark Meily
Co-founder, Learning Experience Design Philippines & Kindmind Experience Design Lab
Gemma Alcantara
CEO, Hakuhodo International Philippines and the Hakuhodo BCI Group
Moderator:
Ibarra Villaseran
Executive Director, Fortify Digital
DAY 1 INNOVATION (OCTOBER 15)
Ballroom A
2:30 PM - 3:10 PM
Privacy and Data Ethics:
How to Build a Culture of Responsible AI Inside Your Organization
by: ONE Asia Creative Awards
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
3:10 PM - 3:15PM
Rappler
Branded Segment
3:15 PM - 3:35 PM
The human is in the loop, but the loop is shrinking.
What's left for the human when the machine takes the middle of the work.
Itamar Gero
CEO, TrueLogic
3:35 PM - 3:45 PM
BREAK
3:45 PM - 4:00 PM
Mozart and the Machine: A Day in the Life of an AI-Augmented Audio Production Studio
VIc Icasas
Chief Executive Officer / Managing Partner, Hit Productions
4:00 PM - 4:15PM
Phygital Interoperability in the Age of AI Agents
Benjamin Claeys
CEO, QR Tiger
4:15 PM - 4:30 PM
The Intelligent Marketer: Turning Data, AI, and Technology into Business Impact
Evita Tualla
Business Solution Consultant for Data Analytics and AI, Globe Business
4:30 PM - 4:35 PM
Manila Marriott Hotel and Newport World Resorts
Branded Segent
4:35 PM - 4:50 PM
Empowering an ecosystem loop that moves influence to action
Howard Go
CEO, Summit Media
4:50 PM - 5:30 PM
Hiring, Disrupted: Is AI Helping Us Find the Right People?
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
5:30 PM - 5:35 PM
Closing Remarks
Panelists:
Atty. Mark Goricetta
Chairman & Founding Partner, Gorriceta Africa Cauton & Saavedra
Jocel De Guzman
Chair & E-Publisher, TechWatch Philippines
Don Kevin Hapal
Data and Innovation Director, The Nerve Co
Moderator:
Donald Lim
President & CME, DITO CME Holdings
Panelists:
Victor Prieto
Group Head of Corp. Sales and Success, Share Treats Innovation Corp.
Chenny Galano
The Rizal Academy for Innovation and Leadership
Abednego Samudera
Associate Director: Global Business Service, Technology & Finance, Michael Page
Moderator:
Crissy Rollan
Managing Director, Qubel Group
DAY 1 INTERACTIVE (OCTOBER 15)
1:00 PM - 3:00 PM
Beyond Google: What Businesses Need to Know About AI Search
Cris Justin Masungsong
Director of Training and Marketing Operations, LOKAL
3:00 AM - 3:15 PM
BREAK
3:15 PM - 5:15 PM
From Strategy to System: Building an Interoperable Digital Marketing Engine
Andre Agawin
Head of Digital & Influencer Marketing, AnyMind Philippines
DAY 2 INTERACTIVE (OCTOBER 16)
8:30 AM - 10:30 AM
Human × Agents: Meet Your AI Social Content Team
Art Policarpio
Founder and CEO, Emporia Group
10:30 AM - 10:45 AM
BREAK
10:45 AM - 12:45 PM
From Campaigns to Creative Systems. How to redesign your marketing engine for the AI era
Nicolas TESSIER
Founder, Chief Strategy and Innovation Officer, Not AI
Meet, connect, and share ideas with industry leaders and innovators, and embark towards your next transformation.
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