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Integrated

Uncommon collaborations are the new common. The future will be built on partnerships no one saw coming.

Meet the Speakers

The Voices Shaping the Age of Collaboration
Integrated
Philip Zuniga
Assistant Professor of Computer Science, Department of Computer Science
University of the Philippines - Diliman
Dr. Philip Christian C. Zuniga is a leading interoperability expert in the Asia Pacific region, with over a decade of experience supporting governments in the design and implementation of interoperable digital public infrastructure. During the COVID-19 pandemic, he served at the forefront of national systems integration efforts, leading the coordination and integration of COVID-19-related information systems. 
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Integrated
Philip Zuniga
Assistant Professor of Computer Science, Department of Computer Science
University of the Philippines - Diliman
Integrated
Julia dela Rosa
Founder and Chief Brand Officer
Passionade Creative
Julia Dela Rosa is a business leader who turns brand ambition into real-world impact. A brand partner with a relentless belief in the power of creation, she champions work that doesn’t just perform, but moves people and shapes culture.
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Integrated
Julia dela Rosa
Founder and Chief Brand Officer
Passionade Creative
Integrated
Gemma Alcantara
Chief Executive Officer
BCI - Hakuhodo International Philippines
Gemma has been in the industry for her entire career of 35 years. She is the Chief Executive Officer of Hakuhodo International Philippines and the Hakuhodo BCI Group.
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Integrated
Gemma Alcantara
Chief Executive Officer
BCI - Hakuhodo International Philippines
Integrated
Malyn Molina
President & COO
EON Group
Malyn Molina, President and COO of EON The Stakeholder Relations Group, is the steward of the Philippine Trust Study—the country's longest-running measure of institutional trust since 2011—and one of Asia's most awarded communications leaders. At Digicon 2026, she makes the case that in an interoperable world where brands, platforms, and ecosystems must seamlessly connect, trust is the ultimate protocol—and her 15 years of data reveals whether Filipinos still believe business can deliver.
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Integrated
Malyn Molina
President & COO
EON Group
Integrated
Mark Meily
Co-founder
Learning Experience Design Philippines & Kindmind Experience Design Lab
Mark Meily is an award-winning filmmaker, producer, and the co-founder of Learning Experience Design- Philippines & Kindmind Experience Design Lab. He studied film in Paris as a French Government Scholar, and received his MA in Digital Management from Hyper Island & Teesside University in Singapore.
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Integrated
Mark Meily
Co-founder
Learning Experience Design Philippines & Kindmind Experience Design Lab
Integrated
Erwan Heussaff
Founder
FEATR
Erwan Heussaff is the founder of FEATR, an award-winning digital media company producing documentaries and original content on food, culture, and travel. He is also the co-owner of Chingolo Deli and Kariton Gelato, where he combines hospitality, storytelling, and entrepreneurship to build businesses that celebrate producers, communities, and regional food culture. 
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Integrated
Erwan Heussaff
Founder
FEATR
Integrated
Bia Fernandez
Executive Creative Director
ALAB MNL
Bia is an award-winning creative with more than 100 awards to her name including Cannes Lions and One Shows. She is a (very tired) optimist and a meme supplier who believes ideas can change the world for the better. She is the ECD of ALAB MNL and is handling brands such as PLDT, Gatorade, Sting , and GAC with a fiery team of doers who dream big.
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Integrated
Bia Fernandez
Executive Creative Director
ALAB MNL
Integrated
Kim Patria
Director for Campaigns and Communities of Practice
Investing in Women (IW)
Kim Patria is Director for Campaigns and Communities of Practice at Investing in Women (IW), an initiative of the Australian Government. Working at the intersection of development and marketing, he leads efforts to accelerate gender equality through social norm change. He developed IW’s regional norm change strategy, which is being implemented through partnerships with businesses, industry associations, civil society organisations, and other stakeholders across Indonesia, the Philippines, and Vietnam. Prior to joining IW, Kim worked in journalism, political communications, and marketing. He holds a Master of Marketing from the University of Sydney and a Bachelor of Arts in Journalism from the University of the Philippines.
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Integrated
Kim Patria
Director for Campaigns and Communities of Practice
Investing in Women (IW)
Integrated
Ibarra Villaseran
Executive Director
Fortify Digital
With over two decades of experience at the intersection of marketing communications and digital, his career spans agency life, client-side leadership, and entrepreneurial ventures. 
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Integrated
Ibarra Villaseran
Executive Director
Fortify Digital
Integrated
Nicole Goyena
Chief Client Officer and Managing Partner
Link Strategies
Nicole Goyena is Chief Client Officer and Managing Partner at Link Strategies, an agency specializing in integrated brand marketing, where she leads strategy and account management for their portfolio. Beyond her agency work, she teaches in the undergraduate programs at Miriam College, a personal advocacy for education. As a Committee Member for DMAP, Nicole co-leads DigiConX Partnerships and hosts the Integrated track at this year's DigiCon.
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Integrated
Nicole Goyena
Chief Client Officer and Managing Partner
Link Strategies
Integrated
Yassine Bakkari
Country Managing Director
L’Oreal Philippines
Yassine BAKKARI currently serves as the Country Managing Director of L’Oreal Philippines and spearheads the next chapter of growth and evolution of its subsidiary in the Philippines. Yassine brings over two decades of operations management and business transformation experience in diverse markets, combined with a strong focus on stakeholder engagement and passion for people development.
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Integrated
Yassine Bakkari
Country Managing Director
L’Oreal Philippines
View All Speakers
Dive into a day packed with hands-on sessions, collaborative workshops, and breakthrough conversations.
Day 1

DAY 1 INTEGRATED (OCTOBER 15)
Ballrooms B & C

Time
Program
Speaker

2:00 PM - 2:30 PM 

Resistance as culture by: ONE Asia Creative Awards

Ali Rez

Regional Chief Creative Officer, IMPACT BBDO Group of Companies 

2:30 PM - 2:50 PM 

Trust Is the Protocol

Malyn Molina

President and COO of Eon

2:50 PM - 3:10 PM

From Hospitality to Media and Back: Building Businesses That Create Cultural Value or Offline-Online-Offline

Erwan Heusaff 

Founder, FEATR

3:10 PM - 3:25 PM 

L'Oreal Big Bang: Co-Creating the Future of Beauty

Yassine Bakkari

Country Manager, L'Oreal Philippines

3:25 PM - 3:35 PM 

BREAK

3:35 PM - 3:40 PM 

Spark It Branded Segment 

3:40 PM - 4:25 PM 

UP vs ADMU Debate:
This house believes that AI will surpass human intelligence and marketing craft

UP Debate Society:

Ramya Espiritu, Rafael Carasig, Hugh Mejos

Ateneo Debate Society:

Cara Danielle Reyes, Pio Raphael Ventura, Wilben Sebastian Ong

Moderator:

Alyssa Lorine David, DLSU

4:25 PM - 5:00 PM 

Who's in the Room: Making Inclusive Marketing Standard Practice

Panelists:

Bia Fernandez

DDB Manila, Previous Purple Boomerang 2025 Winner

Julia Dela Rosa

Female-Founder of Passionate Creative

Dani Barretto-Panlilio

Founder and CEO, Wellness Whispers

Moderator:

Kim Patria

Director for Campaigns and Communities of Practice Investing in Women (IW)

5:00 PM - 5:35 PM

From Self Destruction to AI Collaboration: Key experts who destroyed their past to achieve success in the age of collaboration

Panelists:

Philip Zuniga

Assistant Professor of Computer Science, Department of Computer Science, UP-Diliman

Mark Meily

Co-founder, Learning Experience Design Philippines & Kindmind Experience Design Lab

Gemma Alcantara

CEO, Hakuhodo International Philippines and the Hakuhodo BCI Group

Moderator:

Ibarra Villaseran

Executive Director, Fortify Digital

5:35 PM - 5:40 PM 

Closing Remarks

Time
2:00 PM - 2:30 PM
Program
Resistance as culture by: ONE Asia Creative Awards
Speaker
Ali Rez
Regional Chief Creative Officer, IMPACT BBDO Group of Companies
Time
2:30 PM - 2:50 PM 
Program
Trust Is the Protocol
Speaker

Malyn Molina 

President and COO of Eon

Time
2:50 PM - 3:10 PM 
Program
From Hospitality to Media and Back: Building Businesses That Create Cultural Value or Offline-Online-Offline
Speaker
Erwan Heusaff 
Founder, FEATR
Time
3:10 PM - 3:25 PM
Program
L’Oréal BIG BANG: L'Oreal Big Bang: Co-Creating the Future of Beauty
Speaker
Yassine Bakkari
Country Manager, L'Oreal Philippines
Time
3:25 PM - 3:35 PM 
Program
BREAK
Time
3:35 PM - 3:40 PM
Program
Spark It Branded Segment 
Time
3:40 PM - 4:25 PM
Program
UP vs ADMU Debate: This house believes that AI will surpass human intelligence and marketing craft
Speaker

UP Debate Society:

Ramya Espiritu, Rafael Carasig, Hugh Mejos

Ateneo Debate Society:

Cara Danielle Reyes, Pio Raphael Ventura, Wilben Sebastian Ong

Moderator:

Alyssa Lorine David, DLSU

Time
4:25 PM - 5:00 PM 
Program
Who's in the Room: Making Inclusive Marketing Standard Practice
Speaker

Panelists:

Bia Fernandez

DDB Manila, Previous Purple Boomerang 2025 Winner

Julia Dela Rosa

Female-Founder of Passionate Creative

Dani Barretto-Panlilio

Founder and CEO, Wellness Whispers

Moderator:

Kim Patria

Director for Campaigns and Communities of Practice Investing in Women (IW)

Time
5:00 PM - 5:35 PM
Program
From Self Destruction to AI Collaboration: Key experts who destroyed their past to achieve success in the age of collaboration
Speaker

Panelists:

Philip Zuniga

Assistant Professor of Computer Science, Department of Computer Science, UP-Diliman

Mark Meily

Co-founder, Learning Experience Design Philippines & Kindmind Experience Design Lab

Gemma Alcantara

CEO, Hakuhodo International Philippines and the Hakuhodo BCI Group

Moderator:

Ibarra Villaseran

Executive Director, Fortify Digital

Time
5:35 PM - 5:40 PM 
Program
Closing Remarks 
Ready to learn more? Explore our other tracks just as insightful and enticing.
Keynote
Explore Track
Plenary
Where Collaboration Inspires What’s Next
Explore Track
Innovation
Human and Machine Collaborations
Explore Track
Impact
Hyper-Collaborative Cultures
Explore Track
Immersive
Seamless Collaborative Experiences
Explore Track
Interactive
Create, Play, Collaborate
Explore Track

Do not miss this opportunity

Meet, connect, and share ideas with industry leaders and innovators, and embark towards your next transformation.

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October 15 to 16, 2026

Grand Ballroom Marriott Manila

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