Meet the Collaborators for Interoperability

Chief Client Officer and Managing Partner

Nicole Goyena is Chief Client Officer and Managing Partner at Link Strategies, an agency specializing in integrated brand marketing, where she leads strategy and account management for their portfolio. Beyond her agency work, she teaches in the undergraduate programs at Miriam College, a personal advocacy for education. As a Committee Member for DMAP, Nicole co-leads DigiConX Partnerships and hosts the Integrated track at this year's DigiCon.

Chief Executive Officer

Benjamin Claeys is the CEO of QR TIGER, one of the world's leading QR code platforms trusted by businesses in over 190 countries. As an entrepreneur focused on digital innovation, he has helped organizations of all sizes use QR codes to connect offline and online experiences, improve customer engagement, and gain actionable marketing insights through dynamic QR technology.

Country Managing Director

Yassine BAKKARI currently serves as the Country Managing Director of L’Oreal Philippines and spearheads the next chapter of growth and evolution of its subsidiary in the Philippines. Yassine brings over two decades of operations management and business transformation experience in diverse markets, combined with a strong focus on stakeholder engagement and passion for people development.

Chief Executive Officer

Mr. Howard Go brings a cross-industry perspective shaped by experience in gamedev, telco, media, and digital transformation. He joined Summit Media as COO in October 2022 and became President and CEO in 2026, where he leads the company’s transformation into a modern, multi-platform media business.

Co-founder

Business Solution Consultant for Data Analytics and AI

Evita Tualla is a Business Consultant for Data, Analytics, and AI at Globe Business, where she advises organizations on harnessing the power of data and artificial intelligence to drive intelligent business transformation.

Associate Director

Abednego leads several practices at Michael Page Philippines, including Shared Services, Technology, and Finance. He manages a team of 15 consultants, supporting mid-to-leadership hirings such as CTO, CISO, IT Directors, CFO, Head of Finance, Finance Controllers, Head of GBS, Operations Director. Prior to relocating to the Philippines, Abed started the Technology practice for Michael Page Indonesia, where he delivered a strong portfolio of hiring partnership with startups and venture capital firms. Prior to Michael Page, Abed started his career with a boutique technology recruitment firm in Chicago before returning to Asia.

Founder

Frances Lim Cabatuando is the Mayora of Online Communities in the Philippines. She is the founder of Home Buddies– the biggest Facebook Group in the Philippines with over 3.4 Million home enthusiasts, and Hangout Buddies– a travel-tambay community with over 250k members. Her expertise in community building led her to become the top graduate of the Meta Community Accelerator Program, a Cosmopolitan Philippines’ Women of Influence awardee, and a Makesense Climate Change Action fellow.

Chief Executive Officer

Erwin Razon is the CEO of Hepmil Philippines, one of the country's leading creator economy and influencer marketing companies, now operating within the Publicis Groupe network. Widely credited as the architect of Hepmil Philippines' strategy blending data and cultural insights, he has championed the belief that creators are more than media channels - they are culture drivers - making him a natural voice on how digital communities foster genuine human connection. Under his leadership, Hepmil Philippines has built award-winning campaigns and partnerships with major brands and agency networks, while developing frameworks that bring together creators, brands, platforms, and audiences in service of meaningful, human-centered collaboration.