Plenary

Where Collaboration Inspires What’s Next

Meet the Speakers

The Voices Shaping the Age of Collaboration
Robbie Aligada
Executive Director
Ad Standards Council
Mr. Robbie Aligada is currently the Executive Director of the Ad Standards Council who embodies the values of truth, fairness, and responsibility towards all throughout his leadership. Prior to being the ED, he was the organization's Ad Content and Operations Manager, Compliance Manager, and was a dedicated screener spanning more than five years.
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Plenary
Robbie Aligada
Executive Director
Ad Standards Council
Raymund Sison
Founder & Chief Creative
Lennon Group
Raymund is the Founder of Lennon Group, a social impact agency that’s turning creativity into a catalyst for change. Their mission: Tell stories that matter, spark human-kind innovations, and show that creativity, when used with care, can help build a better world.
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Plenary
Raymund Sison
Founder & Chief Creative
Lennon Group
Alvin Cheang
Managing Director
Jellyfish SEA
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Plenary
Alvin Cheang
Managing Director
Jellyfish SEA
Dr. Deborah Ko
APAC Consumer and Marketing Insights
Google
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Plenary
Dr. Deborah Ko
APAC Consumer and Marketing Insights
Google
RJ Ledesma
Mr. RJ Ledesma, the Consul of Monaco to the Philippines, is a jack-of-all-trades and a master of all. For SME entrepreneurship, he is an Agora Awardee for Excellence in Entrepreneurship and an Accredited GoNegosyo Mentor for his work in Mercato Centrale (a food business incubator), where he recently won the 2019 SME Company of the Year at Asia CEO Awards, the 2019 SME Company of the Year Awards, the 2019 SME Excellence in Innovation Philippine Winner at the Asean Business Awards and the SME Winner in Business Model Innovation the 2020 First Mansmith Innovation Awards. In 2023, he received the De La Salle Alumni Association Achievement Award for Entrepreneurship.
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Plenary
RJ Ledesma
Ana Pista
Founder / CEO
Ardent Communications
Ana B. Pista, APR, founder and CEO of Ardent Communications (ArdentComm), is a seasoned PR expert with more than three decades of experience shaping the communications landscape. As an industry trailblazer, she has transformed ArdentComm into the Philippines' top technology public relations and integrated marketing communications firm. She is the first Filipino and the first Filipina to be elected as director of the Global Alliance for Public Relations and Communication Management, serving on its board since 2021.
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Plenary
Ana Pista
Founder / CEO
Ardent Communications
Dennis Perez
Head of Marketing, Philippines & Marketing Transformation Lead, Greater Asia - Beauty & Wellbeing
Unilever
Dennis Perez, a champion of digital transformation, Head of Marketing, Philippines & Marketing Transformation Lead, Greater Asia - Beauty & Wellbeing of Unilever. He orchestrates data-driven marketing strategies and crafts compelling digital experiences for Unilever B&W brands across the region. Leading the beauty charge into the future, Dennis spearheads the adoption of influencer marketing, advanced analytics, and AI-powered "beauty tech" for next-gen beauty experiences.
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Plenary
Dennis Perez
Head of Marketing, Philippines & Marketing Transformation Lead, Greater Asia - Beauty & Wellbeing
Unilever
Cristina Constandache
Chief Revenue Officer
Rakuten Viber
As Chief Revenue Officer at Rakuten Viber, Cristina Constandache directs, defines and leads all global revenue-generating activities to ensure its success for business communication solutions and advertising on Rakuten Viber for our users in 190+ countries worldwide. Always at the intersection of advertising and technology, Cristina draws on more than 20 years of experience in global media sales with a proven track record in messaging solutions for brands, advertising, business development and client services on the international stage.
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Plenary
Cristina Constandache
Chief Revenue Officer
Rakuten Viber
Tinee Cruz
Senior Business Director, Philippines
DoubleVerify
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Plenary
Tinee Cruz
Senior Business Director, Philippines
DoubleVerify
Sonal Patel
Vice President - Client Services APAC
The Trade Desk
Sonal Patel has over 20 years of digital industry experience, specialising in ad tech, mobile, e-commerce, and programmatic advertising. Currently, as Vice President, Client Services APAC at The Trade Desk, Sonal leads the business’s growth across the region.
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Plenary
Sonal Patel
Vice President - Client Services APAC
The Trade Desk
Dogshow Divas
Baus Rufo and McCoy Dubs The Trade Desk
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Plenary
Dogshow Divas
Baus Rufo and McCoy Dubs The Trade Desk
Miko David
President
DMAP
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Plenary
Miko David
President
DMAP
Dive into a day packed with hands-on sessions, collaborative workshops, and breakthrough conversations.

DAY 1 PLENARY (OCTOBER 15)

Time
Program
Speaker

8:50 - 8:55 AM

OPENING REMARKS

Shayne Madamba & Raymund Sison

Digicon Co-Chair, DMAP

8:55 AM - 9:00 AM

WELCOMING REMARKS

Miko David

President, DMAP

9:00 AM - 10:00 AM

Connect the Dots: How chance encounters can help you create innovation, impact, and good luck

Dr. Christian Busch

International bestselling author of Connect the Dots

10:00AM - 10:10AM

BREAK

10:10 AM - 10:25 AM 

Media Quality in the Age of AI

Tinee Cruz

Senior Sales Manager, Double Verify

10:25 AM - 10:45 AM 

The Future of Connection, powered by AI

Cristina Constandache

Chief Revenue Office, Viber

10:45 AM - 11:05 AM 

From Sari-Sari Store to Supermarket: Building the Connected Commerce Ecosystem

Sonal Patel

Vice President, Client Services APAC, The Trade Desk

11:05 - 11:10 AM

Certified Digital Marketer 

11:10 - 11:25 AM

Huawei

11:25 - 11:40 AM

The Kool Pals 

TPN Entertainment 

11:40 - 12:10 PM 

TBA

TBA

12:10 - 12:20 PM 

DOGSHOW DIVA Segment 

12:20 PM - 12:25 PM 

Closing Remarks 

Time
8:50 - 8:55 AM 
Program
OPENING REMARKS
Speaker
Shayne Madamba & Raymund Sison
Digicon Co-Chair, DMAP
Time
8:55AM - 9:00 AM 
Program
WELCOMING REMARKS
Speaker
Miko David
President, DMAP
Time
9:00 AM - 10:00 AM 
Program
Connect the Dots: How chance encounters can help you create innovation, impact, and good luck
Speaker
Dr. Christian Busch 
International bestselling author of Connect the Dots
Time
10:00 AM - 10:10 AM 
Program
BREAK
Time
10:10 AM - 10:25 AM 
Program
Media Quality in the Age of AI
Speaker
Tinee Cruz
Senior Sales Manager, Double Verify
Time
10:25 AM - 10:45 AM 
Program
The Future of Connection, powered by AI
Speaker
Cristina Constandache
Chief Revenue Office, Viber
Time
10:45 AM - 11:05 AM 
Program
From Sari-Sari Store to Supermarket: Building the Connected Commerce Ecosystem
Speaker
Sonal Patel
Vice President, Client Services APAC, The Trade Desk
Time
11:05 - 11:10 AM 
Program
Certified Digital Marketer 
Time
11:10 - 11:25 AM 
Program
Huawei
Time
11:25 - 11:40 AM
Program
The Kool Pals 
Speaker
TPN Entertainment 
Time
11:40 - 12:10 PM 
Program
TBA
Speaker
TBA
Time
12:10 - 12:20 PM 
Program
DOGSHOW DIVA Segment
Time
12:20 PM - 12:25 PM 
Program
Closing Remarks 

DAY 2 PLENARY (OCTOBER 16)

Time
Program
Speaker

2:00 PM - 2:05 PM 

Host Engagement 

2:05 PM - 2:45PM 

The Future Will Be Built By Ideas No One Can Make Alone 

Judy John 

Global Chief Creative Officer, Edelman

2:45 PM - 3:15 PM 

Why Collaboration Is the New Competitive Advantage

Thomas Kolster

Mr. Good Advertising

3:15 PM - 3:20 PM

Certified Digital Marketer Branded Segment

3:20 PM - 3:30 PM 

BREAK

3:30 PM - 4:00 PM

Next Monday Panel Discussion 

Panelists:

Miko David

President, DMAP

Ronald Barreiro

Chairman, 4As

Robbie Aligada

Executive Director, ASC

Ana Pista

President, PRSP

Moderator:

Shayne Madama

Managing Director, IdeasXMachina Advertising Inc.

4:00 - 4:15 PM 

The Two Audiences in the Room

Dr. Deborah Ko

APAC Consumer and Marketing Insights, Google 

Alvin Cheang

Managing Director, Jellyfish SEA

4:15 - 4:35 PM 

Manny Fernando

CEO Adspark 

4:35 PM - 4:55 PM 

MBC

4:55 PM - 5:10 PM 

Book of Bad Ideas & The Red Door Podcast

5:10 - 5:20 PM 

Announcement of Raffle Winners 

5:20 PM - 5:35 PM 

CLOSING REMARKS

Raymund Sison & Shayne Madamba

Digicon Chair, DMAP

Time

2:00 PM - 2:05 PM 

Program

Host Engagement 

Time
2:05 PM - 2:45PM 
Program
The Future Will Be Built By Ideas No One Can Make Alone 
Speaker

Judy John 

Global Chief Creative Officer, Edelman

Time
2:45 PM - 3:15 PM 
Program
Why Collaboration Is the New Competitive Advantage
Speaker
Thomas Kolster
Mr. Good Advertising
Time
3:15 PM - 3:20 PM
Program
Certified Digital Marketer Branded Segment
Time
3:20 PM - 3:30 PM 
Program
BREAK
Time
3:30 PM - 4:00 PM
Program
Next Monday Panel Discussion 
Speaker

Panelists:

Miko David

President

Ronald Barreiro

Chairman, 4As

Robbie Aligada

Executive Director, ASC

Ana Pista

President, PRSP

Moderator:

Shayne Madama

Managing Director, IdeasXMachina Advertising Inc.

Time
4:00 - 4:15 PM 
Program
The Two Audiences in the Room
Speaker

Dr. Deborah Ko

APAC Consumer and Marketing Insights, Google

Alvin Cheang

Managing Director, Jellyfish SEA

Time
4:15 - 4:35 PM
Speaker

Manny Fernando

CEO Adspark

Time
4:35 PM - 4:55 PM 
Program
MBC
Time
4:55 PM - 5:10 PM 
Program
Book of Bad Ideas & The Red Door Podcast
Time
5:10 - 5:20 PM 
Program
Announcement of Raffle Winners 
Time
5:20 PM - 5:35 PM 
Program
CLOSING REMARKS
Speaker

Raymund Sison & Shayne Madamba

Digicon Chair, DMAP

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Create, Play, Collaborate
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